The first time we visited NorBlack NorWhite's (NBNW) Bombay studio, we knew we had found something special.
We bonded over (chai and) a love for Kutch, traditional craft in India, and sharing stories of these profoundly unique artisans with the rest of the world. NBNW is led by the uber-creative duo Amrit Kumar and Mriga Kapadiya, who after a family vacation a couple years ago, never boarded her return flight to Toronto. Mriga planted herself in Bombay and wooed Amrit to join and start the company in a country they had grown up visiting but were only just beginning to discover. Fast forward a couple years and NBNW has just wrapped their fifth collection (and launching their fourth, FW12, next week), with a number of high-end retail collaborations, magazine features, and exhibitions worldwide.
It's easy to see by their work why they've been so successful in such a short amount of time, but when you get to know them, you realize their success is based off of their spirit and ability to create beautiful objects by deeply connecting with those around them.
We recently caught back up and asked them to dish about their company and the making of the WHOLE Scarf Series for Rubina. Here's what they had to say:
What was your design and production process for the WHOLE Scarf Series?
Through conversations with the Khatri family, we understood the meanings behind the process of bandhani (tie and dye), and learned that traditionally, smaller ties which are close together represents work made for the richer communities. While larger ties, spread apart are made for economically poorer communities. Playing off these traditions, we chose to create this scarf series, balancing both the large and the small, the rich and the poor, in one gigantic tie represented our circle and whole. Spending time with the family, helped give birth to this idea and from then on it was just playing with our favorite felt tip marker set, to fall in love with the chosen colors.
What is NorBlack NorWhite all about?
Why does NorBlack NorWhite choose to work with artisans?
What’s been inspiring you recently?
Who’s another designer that we should know about and why?
What’s one thing you can’t live without in Bombay?
WHOLE SCARF SERIES